The Current State
The "Neocortex Trap"
Puffy's current site is visually stunning but psychologically misaligned. It leads with **awards and dollar discounts**—elements the logical Neocortex craves, but only *after* the Reptilian brain feels safe and the Limbic brain feels desire.
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Too many specs (8-14 layers) shown before addressing pain.
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Heavy focus on awards that the scanning eye ignores.
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Opportunity: Sequence the brains in the correct evolutionary order.
Information Architecture Shift
The Three-Phase Transformation
Click each brain to see the specific conversion tactics.
Hard Numbers. Zero Risk.
The Neocortex needs to know this is a smart financial decision. We frame the offer as an "Investment in Energy."
$1,350
Max Savings
365
Night Trial
1M+
Happy Sleepers
∞
Lifetime Warranty