INDEED-CONTRACT-WORK · DOF STUDIOS · CREATIVE CONTENT PRODUCER & DIGITAL STRATEGIST · MELBOURNE · HYBRID · 12–15 HR/WK · 4 DOORS
Hybrid · Contract · 12–15 hr/wk retainer · DOF Studios
— Four doors. One relaunch. A content engine built behind the lens.

Four ways into the
application for Creative Content
Producer & Digital Strategist
at DOF Studios.

Application + capability hub for the contract at DOF Studios — Department of Finery, the Melbourne-designed, Italian-made women's footwear house heading into a relaunch. Four self-contained builds: my application with a downloadable CV + cover letter; a live content studio holding real Canva designs I produced for the relaunch plus a 30-day content calendar and production pipeline; a relaunch content & digital strategy concept across Instagram, TikTok, Pinterest, Shopify and Klaviyo; and an AI content command centre. I'm the producer, strategist and Shopify operator behind the lens — Door 01 is honest about exactly where that ends.

Role
Content Producer & Strategist
Create · publish · report · relaunch
House
DOF Studios
Department of Finery · Made in Italy
Basis
Hybrid · Contract
12–15 hr/wk · monthly retainer
Source
LinkedIn · Easy Apply
Job 4410419125 · melissa@dofofficial.com
01
Application Materials
Cover letter + honest JD-by-JD fit + downloadable CV & cover letter
Open application →
— Document & proof package

Everything Melissa needs, downloadable in one place.

A cover letter (with this hub's link inside it), a JD-by-JD fit map that names my strengths and my growth edges as a behind-the-lens producer, and my CV — both the CV and the cover letter ready to download or save to PDF.
Open materials →
2
Downloadable docs
14
JD points mapped
100%
Verifiable
02
Content Studio · Live
Show, don't tell · real Canva designs for the relaunch + 30-day calendar + production pipeline
Open the studio →
SHOW · DON'T TELL · REAL CANVA FILES

Content for the relaunch, actually produced.

Not a description of "proficiency in Canva" — real social designs I built in DOF's own palette (aubergine, rust, chartreuse, Made-in-Italy), each openable in Canva. Plus a 30-day relaunch content calendar, a shoot-to-publish production pipeline, and caption/newsletter samples in the house voice.
Open the studio →
INSTAGRAM
TIKTOK
EDM
03
Relaunch Content & Digital Strategy
Concept · content pillars + channel plan + Klaviyo flows + Shopify/AI search + influencer playbook
Open the concept →
— Concept deliverable · the first 90 days of the relaunch

A brand universe, not just a feed.

A 90-day relaunch strategy: five content pillars from DOF's real story, a channel plan across Instagram, TikTok, Pinterest and LinkedIn, Klaviyo email flows, Shopify product-page & AI-search optimisation, an influencer playbook and a weekly performance loop. My interpretation, shown as concept work.
View the concept →
04
AI Content Command Centre
For the founder · how 12–15 hours a week produces a full-time content presence
Open command centre →
CAPACITY

12–15 hours. A studio's output.

The honest pitch: how my AI workflow handles the routine half — resizing into every format, drafting caption and newsletter variants, tagging assets, scheduling, weekly reporting — so the human half (brand taste, the founder relationship, what's actually on-brand) gets the hours that matter on a retainer.
See how it works →
0:30sec to a full format set
— Why I built it this way

Most applications say "proficient in Canva and Shopify." This one opens real relaunch content, a live content calendar, and is honest that I work behind the lens — not in front of it.

01 · PROOF
Real content, in your palette
Door 02 holds genuine Canva designs built in DOF's aubergine / rust / chartreuse, Made-in-Italy. You can judge the eye and the brand fit directly — before we ever talk.
02 · OPERATOR
Shopify + digital ops is my lane
I run a live Shopify store, content calendars, email and analytics every day. Website management, scheduling, publishing and weekly reporting are core — not a stretch.
03 · STRATEGY
A relaunch needs a system
Door 03 turns "post consistently" into content pillars, channel cadence, Klaviyo flows and a performance loop — the architecture a relaunch actually runs on.
04 · STANDARD
The Rind Standard
Zero inflation. I'm a producer, strategist and Shopify operator behind the lens — not on-camera fashion talent or a fashion photographer. Door 01 says exactly where I'd pair with the founder, talent and a shooter.
A note on honesty: I'm a digital content producer, strategist and Shopify operator — strongest at the system around the content: strategy, calendars, Canva/CapCut/Figma production, website, email, scheduling and performance. I am not on-camera fashion talent and not a fashion photographer or videographer. The role asks for someone comfortable both in front of and behind the camera with a fashion-shoot portfolio — Door 01 maps that honestly: I'm the editor behind the lens who art-directs, edits and publishes, and I'd pair with the founder, talent and a photographer for the on-camera and high-fashion-shoot craft. The designs in the studio are real Canva files I made for this application — illustrative concept work for the relaunch, not DOF's official campaign assets.
KHALID RIND · NEURANEST AI · MELBOURNE · AEST · HYBRID
INFO@KHALIDRIND.IO  ·  +61 493 348 617  ·  KHALIDRIND.IO  ·  NEURANESTAI.AGENCY  ·  LINKEDIN.COM/IN/KRIND
PROJECT · INDEED-CONTRACT-WORK / DOF-STUDIOS · DEPLOYED ON FIREBASE · BUILT BY KHALID RIND 2026 · CONCEPT WORK · NOT OFFICIAL DOF CONTENT