I'm applying for the Creative Content Producer & Digital Strategist contract. DOF — Department of Finery — is building a brand universe a community wants to live in, not just shop, and a relaunch is exactly the moment a clear content system earns its keep. So instead of just claiming "proficient in Canva and Shopify," I built a live application hub with real relaunch content inside it, in your own palette. You can review everything before we speak:
Let me be straight about who I am, because the standard I work to starts with honesty. I'm a digital content producer, strategist and Shopify operator who works behind the lens — not on-camera fashion talent, and not a fashion photographer. Your brief asks for someone comfortable both in front of and behind the camera, with a fashion-shoot portfolio. That on-camera, high-fashion-craft half is where I'd pair with you, your talent and a photographer. What I own end-to-end is everything around it: content strategy and calendar, production and editing in Canva, CapCut and Figma, the Shopify site, captions and newsletters in the house voice, scheduling and publishing across Instagram, TikTok and LinkedIn, community engagement, influencer coordination, and the weekly performance report. The brief itself says you want "the Editor behind the lens" — that's me precisely.
Why I'm a genuinely strong operator for DOF specifically: I run a live Shopify store every day (products, collections, email, discounts), I build brand-consistent content daily in Canva and CapCut, and my background is detail-first — an English Literature degree for caption and newsletter writing, a Law degree for following brand and editorial guidelines exactly, and years of Australian government work where everything was documented, consistent and measured.
Where I'd grow or lean on the team: on-camera presence and fashion-shoot photography/videography craft (I art-direct and edit, I don't model or shoot fashion campaigns); a deep fashion-content portfolio (mine is digital/brand content, not runway); and Klaviyo specifically, which I'd pick up quickly from hands-on email-marketing work in comparable tools. I'd rather tell you that now than at the interview.
I'm Melbourne-based, available immediately, comfortable working hybrid and directly with a founder in a fast-moving start-up, and genuinely drawn to work where craftsmanship meets a digital relaunch. I'd love to walk you through the studio and the strategy.